OUR ADVANTAGE

Shopper data and extensive reach

Nowadays, Coop channel-specific advertising offers not just broad reach, but also actual shopping habits as a basis for planning campaigns.

Our advantage

Always one step ahead and closer to the customers

Omnichannel and data-driven

We possess the expertise as we have the necessary knowledge and are confident that Retail Media is effective in today's world.

State of research

"Inundated with advertising. Every day.
Ad blindness starts at a quantity of 3,000 to 5,000 advertising messages per day, per consumer."

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Cross-channel planning

To achieve the greatest possible success in your advertising campaigns, we recommend planning across various channels.

Channel-specific advertising at Coop provides an optimal omnichannel approach for all retail campaigns. This includes the use of POS, conventional media and digital platforms.

Our data pool

Data-based targeting

Experience shows that an omnichannel approach, which includes the choice between conventional and digital advertising media, is crucial for reaching your target audiences and enhancing success through greater reach. We utilize our extensive data from the Coop data universe to target your desired audience even more precisely.

Our data pool

Relevance thanks to our data segments and channel-specific media

The Coop data segments enable you to target relevant audiences and optimize your marketing efforts through effective data.