F & F CASES
F & F CASES
Supercard competition Nestlé Play & Win
Up to 300,000 participants registered for the competition in the Supercard app. More than 2 million advertising contacts were reached through the Coop channels. With 7 game rounds per participant, a very high level of activation was achieved.
Direct Mailing Mars Crave
9.1% coupon redemption for acquiring new customers. 66% of the coupon redeemers were completely new customers.
Direct Mailing Andros Gourmand & Végétal
11% coupon redemption for acquiring new customers with a free coupon. Of these, 99% were new customers.
Direct Mailing Danone Actimel Spoonable
15.4% coupon redemption for reactivating consumers.
Argeta - DDB
To enhance brand recognition and reach of Argeta in Switzerland, a week-long tasting event was held in Coop megastores. Tasting Argeta spreads in combination with a 20% TDS coupon during the tasting days led to a sales uplift of approximately 862% (TDS outlets vs. non-TDS outlets). In the following weeks, an increase in sales was also achieved at the relevant TDS sales outlets without a coupon/special offer.