"Largest Swiss consumer magazine". Weekly circulation of 2.5 million copies and 3.5 million readers, thus reaching over 70% of all private households in Switzerland. 
^{Source: WEMF MACH Basic 2023-2} 

Publication: weekly on Thursdays

Together, Coop member press and 20 Minuten offer an ideal platform from which to reach consumers across Switzerland. One of Switzerland's biggest reach tools with a circulation of over 3.8 million.

^{Source: WEMF MACH Basic 2023-1}

Bundle of new products & special offers includes: 
Coop member press + 20 Minuten Weekend + shelf talker or online

In one of our high-circulation themed magazines, you can reach your consumers with exciting, up-to-date content.

Print run: 2.6 m copies per subject magazine

The magazines are sent to Swiss households as a supplement to the Coop member press and displayed in various Coop sales outlets.

Subject magazines sent to specific target groups as a supplement to the Coop member press and displayed in various Coop sales outlets (partial circulation for specific target groups).

Print run:
2x family magazine: 550,000 copies
6x Beauty & Life: ca. 370,000 copies

Targeted postal mailings to 3.2 million active Coop Supercard member households or 647,000 active Hello Family Club households incl. integrated coupons.

Duration: one-off mailing

Make consumers aware of Coop’s major special offers when they do their weekly shop. With the Coop promo spot on all relevant TV channels. The 5-second promo spot is attached to the existing Coop promo spot and reaches up to 75 GRPs.

Duration: Thursday and Friday

Banner on the coop.ch homepage and subsites with internal links to the products. An average of over 800,000 visits per week to the coop.ch website.

Duration: Thursday – Wednesday

Offer your target group a sampling with coop.ch. Consumers can add the sampling product directly to their shopping basket and have it delivered to their home free of charge. The quantity guideline is 3,000 units.

Duration: Thursday – Wednesday

Banner or teaser in the weekly Coop newsletter to a total of 2,000,000 subscribers with a link to your product range at coop.ch

Duration: multiple mailings possible

The option of displaying your own brand world on coop.ch means that potential consumers can access your specially designed brand page matching your brand's image. This enables you to provide your consumers with emotive, informative content and added value.

Duration: 1 year

Obtain your consumers’ opinions after their purchase and generate added value for your product and for future consumers in the process. Consumers are particularly inclined to leave product reviews for new products, special offers and online samplings, which can then assist others in making purchase decisions.

Duration: Thursday – Wednesday

Drive more effective display and video advertising campaigns even outside the Coop universe and benefit from the unique Coop data universe thanks to the use of transaction and cash till data, as well as effectively collected socio-demographic data.

Banner or newsletter banner:
Static banners on hellofamily.ch or banner/teaser in the HFC newsletter to up to 500,000 subscribers with a link to your landing page.

Duration: Thursday – Wednesday

With the display banners on popular Swiss news platforms (Blick, 20 Minuten, Watson and now also Newsnet), you can reach your potential customers beyond the Coop universe too.

Duration: Thursday – Saturday
from 1.3 million, for even greater reach

Video placement on the homepage of coop.ch and in the Coop mobile app. Thanks to the attention generated by the video format, it is the ideal choice for your new products, special offers or awareness-raising campaigns!

Duration: Thursday – Wednesday

In combination with advertisements in the Coop member press, shelf brochures or direct mailings, a digital coupon is activated in the Supercard app.

Up to 40% of coupons used are redeemed digitally.

The digital sales promotion measure for targeted customer retention. By presenting the Supercard, you can collect points or attractive rewards. Over 1 million consumers have participated in at least one collection campaign, with an average of around 50,000 taking part in each collection pass.

Duration: 10-14 weeks

Benefit from customer contact at the POS. Placement next to second point of sale in 325 Coop sales outlets from B format throughout Switzerland.

Duration: 2 Coop weeks

Placement next to second point of sale in 325 Coop sales outlets from B format throughout Switzerland.

Duration: 1-2 Coop weeks

Placement directly next to your product on the shelf in 325 sales outlets from B format and 525 Coop sales outlets from A format throughout Switzerland (with and without Coop City department stores). Suitable as a coupon or information brochure.

Duration: 2 Coop weeks

Placement directly next to your product on the freezer shelf in 325 Coop sales outlets from B format and 525 Coop sales outlets from A format throughout Switzerland.

Duration: 2 Coop weeks

Placement directly next to your product on the shelf in 325 Coop sales outlets from B format and 525 Coop sales outlets from A format throughout Switzerland (with and without Coop City department stores). Suitable for new products and product range discounts.

Duration: 2 Coop weeks

Ideal for publicizing your new product to consumers and boosting sales.

Cross-media use of various advertising media: Coop member press, shelf brochure or shelf talker, in-store radio or online banners on coop.ch or social media.

Duration: 2 Coop weeks

Ideal for introducing products and boosting sales. Implementation in top sales outlets by cluster (beauty, home care, household appliances, snacks, dairy products, beverages and cook & eat) based on shopping basket analyses and CRM / data analytics.

Duration: 1-3 Coop weeks

Ideal for image promotion and strengthening your brand at the POS. Offers maximum flexibility and customization of your brand presence directly at the point of sale.

Duration: 1 Coop week

Sampling tool with fast and broad penetration. Up to 1,200 samples per day/POS. Supplementary online sampling at coop.ch with up to 5,000 samples per campaign.

Duration: 1-3 Coop weeks

Meet young target groups in 130 urban sales outlets at eye level and inspire them with your sample. High-footfall urban locations based on sales figures.

Duration: 1 Coop week

Use high-footfall Coop sales outlets during festivals, concerts or events to present products to a select target group.

Thanks to an individual ranking of sales outlets, it is possible to make a data-based selection for your tasting/demonstration. The parameters must be determined in the following areas:

• Category affinity (e.g. high affinity for category x)

• Brand affinity (e.g. high affinity for brand x)

• Target group segmentation (e.g. price-sensitive, vegan target groups, etc.)

Lead consumers to the shelf with your brand message. Two broadcasts per hour in up to 897 branches (depending on listing) throughout Switzerland.

Duration: variable

Strong brand presence and high visibility in the cosmetics range.

Duration: 1-2 Coop weeks, depending on availability

They accompany consumers during the whole shopping process in the stores – 170,000 push posters on 85,000 shopping trolleys. A high level of attention for your brand on both the inside and outside.

Duration: as per agreement

Strong brand presence with 1 million carrier bags for a long-lasting presence at the POS, on the move and at home.