NEW PRODUCTS

at Coop Retail Media

NEW PRODUCTS

at Coop Retail Media

Coop Newsletter-Update

We have restructured our newsletter and now offer you three flexible modules to choose from.

Newsletter start of the week hits
Special offers at the start of the week
New start of the week hits and reminders of the week's special offers
Validity: Monday to Wednesday

Newsletter Coop special offers
All special offers and weekend special offers 
Validity: Thursday to Wednesday

Newsletter Combination
Combination of Newsletter start of the week hits and Coop special offers: the best of both worlds

Social media ads: the new online tool in our new products bundle

You can now book social media ads with the Coop image through our new products bundle, and thus achieve a reach of 500,000 on Facebook and Instagram within two weeks.

You brief us on the USP of your product by sending us the ad text and a product sample, and we do the rest. Take advantage of our expertise as well as the high credibility and trust in Coop ads for your new products.

Mobile display ads

Mobile display banners are available on the major Swiss news platforms from Thursday to Saturday, starting at 1.3 million ad impressions.

New:
1.4 million ad impressions, also displayed on Newsnet
(includes: Tages-Anzeiger, Berner Zeitung, Basler Zeitung, Der Bund and the French-language Tamedia publications 24 heures, Le Matin and Tribune de Genève)

Video Ad

Video placement on the coop.ch homepage and in the Coop mobile app.

Thanks to the attention generated by the video format, it is the ideal choice for your new products, promotions or awareness-raising campaigns!

Experience promotions

By focusing on a specific theme, Coop enhances its expertise in this area, aiming to showcase brand diversity and stimulate inspiration. The ultimate aim of this is to boost sales.

These themed promotions utilize a broad mix of our advertising opportunities.

Successful experience promotions include:

  • Hiking

  • Brand festival

  • Mexico

  • Pizza

  • Easter brunch

  • Dental care week

  • Natural cosmetics

New: Coffee Weeks, Oktoberfest and Halloween

Managed Audience

Drive more effective display and video advertising campaigns outside the Coop universe and benefit from the unique Coop data universe thanks to the use of consumption and transaction data, and effectively collected socio-demographic data. Thus, you can directly reach your defined target group without any scattering loss.

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