Special-offer week now starting from Thursday

By shifting the special-offer days from Tuesday to Thursday, it was possible to increase both sales and product availability sustainably. With an index of 106 compared to the previous year, the measure was introduced successfully.

It's all about the right mix:

Digital and target group-specific advertising channels are anticipated by the majority of respondents with increasing relevance. Nevertheless, more than half of respondents do not see any decline in the importance of print advertising. POS marketing materials are still largely considered stable and relevant.

Extra sales and customer acquisition thanks to new promotions

Everything you need to pack in your rucksack was presented under the motto "Hiking season". From snacks and drinks to practical products while on the go. The campaign brings fresh momentum to the autumn season and appeals to active customers who combine a love of nature with enjoyment. With "Halloween" we also create special brand moments and attract plenty of attention, both at the point of sale and in the Coop press.

Additional promotions: Pizza, Coffee Weeks, Oktoberfest, Easter brunch, Italy promotion, Switzerland promotion, RFK raclette & fondue

New brand presentation thanks to the combination of print and social media

The Beauty & Life magazine will remain a key communication tool for beauty, care and lifestyle brands in 2026, impressing with its wide reach and high-quality content. The combination of print and social media enables cross-media brand staging throughout the entire customer journey.

NEW: Four issues per year with the Beauty bundle

Impressive moving image campaigns at the POS

The cosmetics screens in Coop stores will be specifically expanded in 2026 in order to achieve maximum attention with moving images directly at the point of sale. They are ideal for brand presentations, product launches and for seasonal beauty promotions and campaigns. Thanks to their close proximity to the shelf, the screens create strong purchase impulses and enable flexible, eye-catching campaigns throughout the year.

High-performance channels with extended range

The Coop newsletter reaches over 1.5 million subscribers and impresses with an above-average open rate. coop.ch and the Coop app generate more than 6 million sessions each month, providing a powerful environment for campaigns focused on reach and performance. The digital offering is complemented by hellofamily.ch, with over 820,000 club members, enabling us to reach family-relevant target groups.

Additional reach thanks to social media

You can now book social media ads with the Coop look & feel through our new products bundle as an online tool and thus achieve a reach of 500,000 on Facebook and Instagram within two weeks.

You brief us on the USP of your product by sending us the ad text and a product sample, and we do the rest. Take advantage of our expertise as well as the high credibility and trust in Coop ads for your new products.

With genuine insights, we lay the foundation for measurably successful campaigns.

With managed audience campaigns we specifically target customers who have a strong affinity for certain products or categories. The basis for this is anonymised data from the Coop data universe – in particular from the real shopping behaviour of Supercard members.

The campaigns are delivered digitally and include links to content or product pages within the Coop environment. As part of a holistic retail media campaign, managed audience helps inspire relevant consumers and draw their attention to the product during their next visit to Coop.

TO THE PRESENTATION
TO THE VICTORINOX CASE
TO THE COCA-COLA PEACE TEAM CASE

New optimized POS network

Since spring 2026, our Young & Urban sampling tool has brought us even closer to young target audiences. The Y&U POS network has been optimized and expanded to include new locations with high footfall near railway stations and schools. This ensures your samples reach exactly the young people you want to target. Directly in everyday life, at the right time and in the right place. To give your brand even more visibility, you can add our popular sampling box to your booking.

Stand out in particular with limited special advertising formats

With special advertising formats such as shelf frames, paper carrier bags and push posters, we create eye-catching brand presentations directly at the POS. The shelf frame ensures maximum visibility on the shelf, while paper carry bags and push posters also convey the brand message in stores. Ideal for maximizing brand presentation and creating sustainable purchase incentives.

With Cover Plus we offer outstanding reach in the Coop press, with up to four cover placements per year.